For independent freight forwarders, strategic marketing and public relations (PR) initiatives are invaluable tools that can significantly impact their growth and success. Effective marketing helps in creating brand awareness, reaching target audiences, and distinguishing the company in a highly competitive market. PR, on the other hand, builds credibility and trust by fostering positive relationships with stakeholders. Both marketing and PR contribute to enhancing small and mid-sized logistics company’s visibility, attracting customers, and ultimately establishing a strong foothold in the market. These initiatives not only generate leads but also help shape a positive public perception, crucial for the sustained success and growth of small businesses.
Globalia, being one of the best logistics networks of our time, boasts a robust marketing and PR team dedicated to establishing and enhancing the visibility and recognition of its members. Through targeted marketing and PR initiatives, Globalia Logistics Network not only identifies new, reliable freight forwarders but also expands the outreach of the network. Globalia’s commitment goes beyond mere expansion – they actively contribute to building a positive reputation and fostering credibility for our members’ companies. By sharing their success stories and latest achievements, it positions the agents as trustworthy and reliable partners in the competitive freight forwarding industry.
Globalia Logistics Network- One of the best logistics networks of our time
Globalia Logistics Network is one of the best logistics networks of freight forwarders worldwide, represented in more than 215 cities and over 131 countries. It is an international alliance of hand-picked freight forwarders in exclusive territories, disciplined cooperation, and a single brand name.
Globalia offers one agent in each local market a network of top-class agents, well-defined territories, an Annual Meeting with plenty of business opportunities and much more. Moreover, Globalia Logistics Network is the first freight forwarding network with global coverage to launch instant quotation ability for its members through its exclusive TMS: FreightViewer, which allows members to quote 24/7 in seconds.
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The Marketing and PR Services of Globalia
Weekly publication of the latest achievements of our members
Every Friday, Globalia publishes a news about the latest accomplishments of the network members on the News Section of the Globalia Website. Featuring in our weekly member news updates allows agents to elevate their brand visibility and seize business opportunities. Additionally, Globalia’s PR Department diligently compiles information from our agents, transforming it into compelling articles that grab attention. Moreover, the news are SEO optimized which allows them to be easily found in Google search results.
Therefore, being featured not only boosts brand awareness and visibility of the independent freight forwarders but also serves as a powerful promotional tool, often resulting in increased inquiries from fellow agents and customers. Don’t underestimate the impact of our Friday News – it’s your key to staying visible and connected within the network as well as beyond it.
A Blog Section to Update you with the latest industry news
The Blog Section on the Globalia website helps forwarders stay informed with dynamic weekly posts that cover the latest industry news, insightful tips, relevant statistics, comprehensive reports, analysis, and articles aimed at fueling the growth of freight forwarders. Not only does this blog keep you updated, but it also serves as a platform to attract more visitors, reinforcing the strength and utility of the best logistics network. Dive into a wealth of knowledge designed to empower your business and enhance the collective strength of our network.
Globalia’s quarterly Newsletters
Delve into the latest updates with the Globalia’s Quarterly Newsletter, your quarterly dose of member highlights and network insights. This newsletter offers a concise summary of member news from the previous quarter, ensuring you stay in the loop about the accomplishments and activities of our dynamic network. Additionally, it serves as a platform for unveiling significant network news, ranging from announcements like the location of our next annual meeting or the launch of a new partnership to sharing valuable insights from the sector. Stay connected, stay informed, and be a part of the Conqueror community’s growth and success.
Media Press Releases
Beyond connecting our members and fostering a strong network, our commitment extends to keeping the broader freight forwarding community well-informed. We strive to share updates on various fronts, from the success stories of annual meetings, the launch of new features to our online tools, a new media partnership, and much more. By keeping the wider community in the loop, we aim to contribute to the collective knowledge and progress of the freight forwarding industry.