Air freight stands out as the fastest, most reliable, and better-serviced mode of transportation when compared to other alternatives. Despite its relatively higher costs, air freight is the preferred choice for critical and high-value shipments, despite the challenges it presents. Some of the challenges air freight forwarders regularly face encompass cargo restrictions, limited processing time,…
For independent freight forwarders, strategic marketing and public relations (PR) initiatives are invaluable tools that can significantly impact their growth and success. Effective marketing helps in creating brand awareness, reaching target audiences, and distinguishing the company in a highly competitive market. PR, on the other hand, builds credibility and trust by fostering positive relationships with…
The formulation of enduring strategies and investments aimed at fostering sustainability is imperative to ensure the continued viability of the air freight industry. While air freight remains a critical player in facilitating global trade, it is essential to acknowledge its contribution to greenhouse gas emissions. The air cargo sector contributes 2% to global carbon emissions….
For years, the transportation and logistics industry in Africa has faced the challenge of adapting to the growing population and the dynamic private sector within the continent. However, recent research suggests a significant transformation is imminent, offering extensive benefits for independent freight forwarders and the overall African economy. This transformation is attributed to the African…