Digitization has impacted each aspect not just of our businesses but also our daily lives and life without internet, laptop, and smartphone is absolutely unimaginable. Companies across all sectors are slowly adopting the digital trends and reshaping their company culture to foster a most productive work model and satisfy the changing demands of the customers and the market. The transportation and logistics industry is now ready to embrace digitization which will allow the companies to make good use of the upcoming technologies so as to stay competitive in a constantly expanding market.
However, it is important to keep in mind that digital transformation is not just a matter of adjusting your business to the new market using ground-breaking technology- it is also about the development of a fool proof digital strategy that is sustainable in the long run. Coming up with a digital strategy entails thorough preparation and continuous engagement with your consumers so as to make an informed decision and invest in the right tools that will make their job easier.
You do not necessarily need a great investment for technological innovations in your company. At time it is wiser to concentrate on the resources you have at hand and make the most of them. Reshaping your available resources by means of easy and inexpensive steps should be the first step of your digital strategy.
The boom in e-commerce trends is one thing which has irrevocably changed the way logistics companies used to operate. Another effect of digitization is rising customer expectations and more than 80% of consumers these days conduct an online research before buying a product or a service. Therefore, it is important that companies promote their online presence. An easily navigable website, good content, and continuous customer engagement are indispensable for building credibility and encourage visitors to return to your website.
However, in a complex sector like logistics, a large chunk of small and mid-sized forwarders are still grappling with the new technologies and for them the task of implementing a digital strategy can be challenging. This is the reason why Globalia Logistics Network believes that creating a digital strategy should top the priority list of every company and to this end we are working on the development of new useful tools that will help the agent better cope with this transformation.